SOLIDU is an environmentally conscious, women-owned cosmetics brand from Lithuania, founded by Vaiva. It started with Vaiva's realization of the need for convenient and sustainable beauty products during her travels in Asia. The brand specializes in low waste, waterless solid beauty products like shampoos and conditioners, focusing on sustainability, high-quality ingredients, and effective results.
Their products contain concentrated active ingredients and botanicals, with packaging designed to be home compostable, aligning with their vision of beauty and a clean Earth. SOLIDU's journey from a small venture offering unique gifts to becoming a well-known solid product manufacturer highlights their commitment to innovative and eco-friendly solutions in cosmetics.
Solidu offers a range of hair care and skincare products that focus on solid, water-free formulations. Here's a summary of their product lines:
Solid Shampoos: These are aromatic shampoo bars enriched with natural plant extracts and essential oils. They are designed to cleanse hair while also providing an uplifting mood effect. The shampoo bars are known for leaving hair soft, shiny, and voluminous.
Solid Conditioners: Solidu's conditioners come in bar form and are packed with natural oils and butters. They provide nourishment and smoothness to hair, ensuring a healthy look and feel.
Body Care Products: The brand offers various body care products like luxurious cold-process soaps, nourishing shower bars, and body butters. These are made with essential oils and natural ingredients, serving as eco-friendly alternatives to traditional lotions and shower gels.
Lip Care: They have a line of plastic-free lip care products, using 100% natural ingredients like cocoa butter, beeswax, coconut, and almond oils. These products are designed to provide softness and protection for the lips.
Hair and Beard Oils ("Drops"): This line includes high-quality hair and beard oils to prevent dryness and breakage. They also offer aromatherapy blends and premium pure essential oils for various purposes.
Gift Sets and "Try Me" Sets: Solidu also curates gift sets that pair various products for different tastes and needs. Additionally, they offer "Try Me" samples and sets for those who want to sample a variety of products before committing to full-size versions.
Unique Features: The products are notable for being travel-friendly, long-lasting, and effective due to their concentration of active ingredients. Solidu emphasizes zero waste with biodegradable packaging and avoids using microplastics and silicones in their formulations.
Aromatherapy and Essential Oils: They focus on the use of essential oils for improving quality of life, particularly in managing stress. Their essential oils are derived from various plant parts and are used in many of their products.
In summary, Solidu offers a wide range of environmentally conscious, solid-form hair care and skincare products that are designed to be effective, convenient, and sustainable.